|
|
Media entertainment and politainment. Case study: Presidential elections in the Czech Republic
Sova, Matouš ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The present thesis "Media entertainment and politainment. Case study: Presidential elections in the Czech Republic" analyses political communication in the presidential election campaign in the Czech Republic. Political institutions are increasingly dependent on mass and new media. The notion of politainment is now an integral part of political news. The main aim of this paper is to introduce this concept in the context of the contemporary nature of political communication. The elements of politainment are analysed in the campaigns of the two most successful candidates applying for Head of state of the Czech Republic, Andrej Babiš and Petr Pavel. My primary focus is on the television appearances of both candidates in televised debates on Czech Television, FTV Prima and TV NOVA, which were the highlight of the entire presidential campaign. I was interested in the content of both candidates' messages and the overall character of the debates. In this thesis I am going to answer the following selected questions: What is the role of political communication in politics? How has its form changed since the 1990s? What do we mean by the term "politainment"? What are positive and negative aspects of politainment? What were the issues raised during the presidential campaigns? Can we consider the historic first direct...
|
|
|
Television debates before the second round of the 2023 presidential election of the Czech Republic: Types of communication used by candidates according to functional theory
Pásler, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023. Based on Functional Theory, the aim of the paper is to identify the types of messages that candidates Andrej Babiš and Petr Pavel used in the pre-election television debates ahead of the second round of the 2023 presidential election. Furthermore, the aim is to compare these results with the findings of previous works analysing the pre-election debates of the 2013 and 2018 presidential elections. Furthermore, the time allocation given to the candidates in the debates is compared. The theoretical part of the paper first focuses on the link between politics and media, public and private ones and political communication, political actors, media campaigns and negativity. Next, the emergence of pre-election debates in the United States and the presidential election in the Czech Republic is described. The thesis includes a review of research on pre-election debates and a description of the Functional Theory used. Next, the thesis continues with the methodology. The practical part includes a description of the debates analysed on Czech television, on CNN Prima and on Nova. The practical part of the thesis used a content analysis based on W. L. Benoit's Functional Theory. Based on Functional...
|
|
|
Media communication of presidential candidates on Twitter
Dvořáková, Daniela ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The aim of the thesis is to map and evaluate the political media communication of the candidates for the 2023 presidential elections. In the research I first try to outline the situation and circumstances that were related to the period before the 2023 presidential elections and at the same time I introduce the presidential candidates - Andrej Babiš, Petr Pavel, Danuša Nerudová, Mark Hilšer, Pavel Fischer, Karel Diviš and Tomáš Zima. In the empirical part of my thesis, a systematic and structured approach to data analysis was used, with the main emphasis on the method of content analysis using coding. This analytical method enables the identification of key patterns, themes, and relationships in textual or image data. Content coding was conducted as part of the thesis, which involved assigning categories or codes to individual Twitter posts of political candidates in the 2023 presidential election. The first part of the research included posts by seven candidates from November 25, 2022, to January 14, 2023, while the second part of the research included posts by only two advancing candidates from January 15, 2023, to January 28, 2023.
|
|
|
Self-presentation strategies of political candidates in the Czech presidential campaign 2023
Balážová, Zuzana ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The bachelor thesis examines the role of visual communication in politics and the formation of self-presentation strategies of selected candidates during the Czech presidential elections in 2023. The theoretical part of the thesis introduces visual political communication, cognitive processing of images and the formation of political image through visual frames and relevant dimensions. The analytical part of the thesis uses quantitative and qualitative content analysis to explore the self-presentation strategies of candidates Petr Pavel, Andrej Babiš, Danuša Nerudová and Pavel Fischer on Instagram. The aim of the study was to find out how the selected political candidates used the social media Instagram for self-presentation and which visual frames they emphasized. An analysis of 1,371 Instagram posts of the selected candidates reveals a preference for the ideal candidate frame over the populist candidate frame. The analysis equally reveals gender differences in the use of the dimensions of compassion. The work further explores users' interactions with different visual frames and dimensions, and slight differences in the number of interactions are noted.
|
|
|
Discursive analysis of political communication in the discussion of the amendment to Act No. 329/2021 on the provision of childcare in the 2017-2021 electoral period
Černá, Jitka ; Hejzlarová, Eva (advisor) ; Angelovská, Olga (referee)
Children's groups are one of the effective family policy tools for reconciling family and working life. At the same time, within the current system of pre-school care in the Czech Republic, they supplement the insufficient capacity of kindergartens. In 2014, Act No. 247/2014 Coll. on children's groups was approved, which basically defined the conditions and standards in which children's groups operate. Tools for reconciling family and working life, which include children's groups, came to the fore following the adoption of the European Directive 2019/1158 on work-life balance. Children's groups were funded by the European Operational Programme Employment, but this could only be drawn on until 2022. Therefore, in 2021, the Chamber of Deputies of the Parliament of the Czech Republic discussed the need to reconsider the funding of children's groups and, at the same time, to revise the conditions for running children's groups. The thesis aims to investigate the communication strategies of political actors on the topic of children's groups using the method of discursive analysis, at the same time comparing the communication of children's groups with the way of communication of other topics from the remit of social affairs in the election programmes of the then parliamentary parties in the 2017 and 2021...
|
|
|
Affective turn of political communication on social media
Zápotocký, Jan ; Reifová, Irena (advisor) ; Havlík, Vlastimil (referee) ; Charvát, Jan (referee)
1 This dissertation examines the transformations of political communication through the lens of the affective turn explaining the interrelationships between the energy of the political leader, the subsequent intersubjective process of emotional energy production among his supporters, ritual and parasocial relations, and the establishing of political fandom. The thesis explores individual phenomena through virtual ethnography, taking the paralinguistic and phatic aspects of communication as the defining features of affective expressions. The analytical part of the thesis explores the Přísaha movement, its leader Robert Šlachta and the movement's Facebook community as representative of this broader phenomenon. In particular, the dissertation highlights the uniqueness of the resulting synergy creating political fandom and the fact that despite strategically managed and inauthentic communication, the resulting emotions of the supporters are authentic, and they experience intense feelings of hope, courage, love or care. The energy of the leader himself is the primary stimulus that draws followers into the movement, and encourages their activity. The emotional energy experienced, which in this case is the unifying substance and the cause of the emergence of interaction rituals in the structure of online social...
|
|
|
Populism as a discursive strategy: an analysis of the communication of selected populist actors in the Czech political arena
Křovák, Jan ; Charvát, Jakub (advisor) ; Just, Petr (referee)
This paper analyses the concept of populism as a discursive strategy. Therefore, it uses the view of populist discourse as discussed by Ernesto Laclau and other authors in their works. The author analyses the communication practices of four selected Czech political actors on social networks (Facebook and Twitter) in the period before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in October 2021. For the analysis, the author chose representatives who are commonly labelled as populists, i.e. former Prime Minister Andrej Babiš, far-right populists, i.e. Tomio Okamura, and then two politicians representing mainstream parties - Markéta Pekarová Adamová from TOP 09 and Vít Rakušan from STAN. In the theoretical part, the author describes in depth the phenomenon of populism on the basis of expert literature, and in a comprehensive way points out the relationship between populism, social networks, media and political communication. In the practical part, the author conducted a so-called critical discursive analysis of posts of the politicians on the above-mentioned social media and then compared their dominant communication practices. The author then places the data and results of the research in context of the populist narrative described in the theoretical part of the thesis.
|
|
|
Political communication and self-presentation of the chosen chairmen of political parties in the Chamber of Deputies on social networks
Kohoutová, Kateřina ; Hrůzová, Andrea (advisor) ; Škvrňák, Michael (referee)
Tato bakalářská práce se zabývá analýzou politické komunikace a sebeprezentace vybraných předsedů politických stran/hnutí v Poslanecké sněmovně na sociálních sítích Instagram a Facebook. Sledované období v této práci představují dva měsíce před volbami do Poslanecké sněmovny Parlamentu České republiky, tedy 8. 8. - 8. 10. 2021. Vybranými předsedy jsou za vládnoucí strany Ivan Bartoš (Pirátská strana) a za opoziční strany Tomio Okamura (hnutí Svobodná a přímá demokracie). Cílem bakalářské práce je aplikovat výzkumný problém: Prolínání osobní a oficiální politické komunikace skrze sociální sítě vede k dominanci osobnosti v politické komunikaci, což směřuje k personalizaci, sebeprezentaci, celebritizaci a emocionalizaci. Nejprve jsou v práci definovány hlavní teoretické pojmy na základě použití české a zahraniční odborné literatury. Práce se opírá o provedenou kvantitativní obsahovou analýzu příspěvků zvolených předsedů na sociálních sítích. Dle užité odborné literatury a uskutečněné analýzy práce dochází k závěru, že ve sledovaném období je možné jasně pozorovat prolínání osobní a polické komunikace na profilech Ivana Bartoše. V jeho případě převládá personalizovaná politická komunikace, která je založena převážně na sebeprezentaci a celebritizaci osobnosti, jde primárně o osobní sdělení, které jsou částečně...
|
|
|
Appearance of Czech Women Politicans through the Eyes of Social Network Users
Michálková, Kristýna ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis explores the connection of three areas: political communication, social networks and gender. The thesis focuses on the perception of appearance of contemporary Czech female politicians in the Chamber of Deputies of the Parliament of the Czech Republic. The aim of the thesis is to analyse user comments on the social network Facebook concerning the physical appearance of female politicians. In the theoretical part of the thesis, concepts related to representation, the role of women in political representation, the gender difference in access to politics and the history of gaining the right to vote for women are presented. Furthermore, attention is paid to political communication, its definition, transformation over time and temporal distribution. Media portrayals of female politicians in traditional media and on social media are also presented. The results of the elections held on 8. - 9. October 2021 are also presented here. The analytical part is devoted to the actual implementation of the research and its methodological background. Sampling, data collection and the procedure for coding comments are described. Subsequently, the final research findings and the answers to the research questions, which were achieved through quantitative frequency analysis and qualitative frame...
|
|
|
Andrej Babiš's negative campaign in the Czech presidential elections in 2023
Chudá, Ema Lujza ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
The thesis deals with the negative campaign of Andrej Babiš before the second round of the presidential elections in the Czech Republic in 2023. Specifically, it tries to find an answer to how the negative campaign of Andrej Babiš before the second round of the elections was perceived by the public and, in particular, whether it was one of the reasons for the failure of this candidate. Data obtained through quantitative research, specifically a questionnaire survey, showed that Andrej Babiš's negative campaign was perceived differently depending on voting behaviour in the second round of the elections. Voters of Andrej Babiš perceived his campaign differently than voters of Petr Pavel and respondents who did not participate in the second round. On the contrary, the answers of Petr Pavel's voters and respondents who did not participate in the second round were the same. The research also confirmed that Andrej Babiš's negative campaigning contributed to his failure in the second round of the election.
|
guest ::
